CASE STUDY 2-2 ZIPCAR

Zipcar had , members and 9, vehicles in its global fleet in July Zipcar was also available in the UK, and in over college campuses. Case Study 75 The company operated with a very small staff compared to traditional rental agencies. Journeys in King Lear. A customer reserved a car online, entered into the reserved car by waving the RFID-enabled Zipcard against the card reader mounted behind the windshield on the driver side, returned the car to the same location, and was billed on the credit card already on file. Over 30 makes and models are offered, plus pickup trucks, etc. Zipcar seemed to challenge the American dream of car ownership, and capital was difficult to raise, even though the concept of car share was slowly catching on in Europe.

How do they add value? Scott Griffith took over in , and adopted a more aggressive and systematic policy by: Make a reservation at the Zipcar website or with the iPhone application. King Lear, Acts I. Zipcar has been very successful, with over , paying members and renting over 5, vehicles in 50 markets in the United States, Canada, and the UK.

Another temptation that Lear executives faced was to think that CAD and VR would let them break down traditional job barriers and combine the roles of designer, sculptor, and animator into a single worker. Get your tsudy here. Add this 22-2 to saved.

Unlike most off-airport rental agency locations, which were only open during business hours, Zipcar locations were open 24 hours. For the most part, though, the real work of designing auto parts remains an up-close-and-personal business.

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Zipcar Case Study

It even informed the central system if a customer forgot to turn off headlights, which can quickly drain battery power. Upload document Create flashcards. How Zipcar Carved a Niche. The customer did not have to stand in line or fill out papers to rent a car.

Similar schemes are being considered by Hertz, Enterprise and U-Haul. Zipca particulars are transmitted wirelessly to the car’s onboard computer system. Discuss the synergy between the business strategy of Zipcar and information technology. That is, do you think that competitors will follow suit and implement a similar system. Time needed for a concept to come of age. Zipcar Business Plan Analysis.

case study 2-2 zipcar

Innovating in a Competitive Market: Zipcar seemed to challenge the American dream of car ccase, and capital was difficult to raise, even though the concept of car share was slowly catching on in Europe.

Each car shared takes 15 personally-owned vehicles off the road. Over 30 makes and models are offered, plus pickup trucks, etc. Rates vary by area, time of day, zipcxr of the week and the make and model of the vehicle. Add this document to collection s.

It also relayed vital technical information such as battery voltage and fuel level. Learning from Others 9. Additionally, the company used social networking technologies to develop an online community of Zipcar members—Zipsters. Where the Internet extends or enhances communication, the Lear team has embraced it.

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Indeed there were already three north American competitors by The customer knew exactly which make and model he or she would be getting.

case 2.2 zipcar

Acquired a majority stake in Avancar in late Com Zipcar was founded in by Antje Danielson and Robin Chase, and by December offered over 8, vehicles tomembers in urban areas throughout 28 north American states and provinces.

How It Now Works Zipcar is an automated car rental system in which cars are held communally and hired by the hour or day if required. What network effects are part of the strategy of Zipcar? Zipcar is an automated car rental system in which cars are held communally and hired by the hour or day if required.

How do they add value?

What other types of competitive advantages might Lear executives seek from IS in general? Each vehicle has a home location, to which it must be returned, and these locations are shown on the Zipcar website. You can add this document to your saved list Sign in Available only to authorized users.

The system also had a color-coded time chart showing availability and location of all rental cars in the vicinity.

case study 2-2 zipcar